Executive Coaching, Business Coaching, Life Coaching, Edinburgh, Scotland.             Aeona Coaching and Training: Dr Sue Mitchell MAC AMInstLM
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Evolution through Coaching
Strategy. Adapting. Change. Performance.

The Benefits of Business and Executive Coaching


Both individuals taking part in coaching and the organisation feel the benefits. Benefits are hard to measure and most commonly reported informally. See the later section below for more formal reports of benefits from research and surveys.


The benefits of working with a coach, reported by executives in businesses of all sizes from multi-national companies to SMEs and start-ups, include:

  • More success in accomplishing their business goals through understanding their business objectives more fully
  • A sense of purpose for their company
  • Clarity - knowing what to do and how to do it
  • Increased business growth
  • Increased self-confidence
  • Better work/life balance
  • Improved motivation and performance
  • More open, honest and supportive relationships
  • A better Management Team - the key to the success of any corporate entity is the strength and commitment of the management team.
  • Company life is a series of decisions and coaching helps people make high quality decisions in line with company policy and/or strategy.
  • Coping with change. Coaching plays a critical role in helping individuals and organisations create, adapt to and accept change as a challenge rather than an obstacle.


"Accept challenges, so that you may feel the exhilaration of victory."
George S. Patton


Benefits of Coaching reported from studies and surveys

Many companies of all sizes report benefits of coaching, but few studies have tried to quantify the benefits. Manchester Consulting reported in The Manchester Review (2001) an average return on investment of 5.7 for executive coaching services and measurable tangible impacts as well as intangible benefits. The research was based on a survey of 100 senior executives mainly from US Fortune 1000 companies.

Top five tangible benefits

Top five intangible benefits

  • Enhanced productivity (personal and corporate).
  • Quality of output.
  • Organisational strength.
  • Improved customer service.
  • Retention of people.


  • Improved relationships (management team and peers.)
  • Improved customer relationships.
  • Improved teamwork.
  • Improved job satisfaction.
  • Reduced conflict.

Factors that enhance the effectiveness of coaching are the coach/participant relationship, quality of coaching feedback and assessment, participants' commitment, and strong organisational support for coaching. Factors that detract from success in coaching are low commitment or availability by the participant, and poor organisational support and communication issues.


The Chartered Institute of Professional Development (CIPD) Coaching and Buying Coaching Services report and survey (2004) listed similar factors that contributed to the success of coaching and the following benefits:

Benefits for the individual

Benefits for the organisation

  • Learn to solve own problems
  • Improve managerial and interpersonal skills
  • Have better relationships with colleagues
  • Learn how to identify and act on development needs
  • Have greater confidence
  • Become more effective, assertive in dealing with people
  • Have a positive impact on performance
  • Have greater self-awareness
  • Acquire new skills and abilities
  • Develop greater adaptability to change
  • Improve work-life balance
  • Reduce stress levels


  • Improve productivity, quality, customer service and shareholder value
  • Can gain increased employee commitment and satisfaction, which can lead to improved retention
  • Demonstrate to employees than an organisation is committed to developing its staff and helping them improve their skills
  • Support employees who have been promoted to cope with new responsibilities
  • Help employees to sort out personal issues that might otherwise affect work performance
  • Support other training and development


Achieve more, make changes and be more successful:
Contact Aeona today for a no obligation, confidential discussion.

Tel: 01875 830708
Mobile: 07809 672859
Email: info@aeona.co.uk


Evolution: (noun) A gradual development. An exercise carried out in accordance with a procedure or plan.
Evolution through Coaching: Improved performance and desired changes achieved using a strategy to adapt people's attitudes, behaviours and actions.


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